Laurie,
Working with you has been the best addition to our company this
year.Thank you so much,
Is your company ready to take the leap into PR in 2013? Let's talk!
Laurie
Thursday, November 29, 2012
Monday, July 16, 2012
Matt Buchanan Named Auto News 40 Under 40!
Congrats to Matt Buchanan of Dealers United for being named one of 40 Dealer Principals Under 40 by Automotive News.
Having personally worked with Matt it's even better knowing it has gone to such a great person all around. All our best, Matt, and congratulations
Having personally worked with Matt it's even better knowing it has gone to such a great person all around. All our best, Matt, and congratulations
Friday, July 6, 2012
TrueCar and Yahoo Redefine Relationship
A breaking story in F&I and Showroom Magazine today says TrueCar and Yahoo have redefined their relationship, set up just six short months ago. This should be interesting for the Industry. Who do you think will jump in to fill the "non-exclusive" void? Stay tuned!
For the full article, click here:
http://www.fi-magazine.com/News/Story/2012/07/Yahoo-TrueCar-Redefine-Relationship1.aspx?ref=FI-eNewsAlert-20120706&utm_source=Email&utm_medium=Enewsletter
For the full article, click here:
http://www.fi-magazine.com/News/Story/2012/07/Yahoo-TrueCar-Redefine-Relationship1.aspx?ref=FI-eNewsAlert-20120706&utm_source=Email&utm_medium=Enewsletter
Monday, July 2, 2012
The Case of the Cobbler in Holey Shoes...
This last month was spent working with some fabulous clients adept at social media and website marketing. We were happy to pitch (and get) them on as sources for an SEO cover story in Dealer Marketing Mag., as blog columnists for Dealer Magazine detailing digital dealerships and even caught the eye of Venture Beat and Automotive News.
But alas, as we spoke to editors about the importance of valuable content for stellar SEO and website practices, we realized we are wholly unsufficient in this area. Imagine the irony of me speaking to an Editor on the phone about the importance of changing up the information on your website, while looking at this blog, which hasn't been touched since NADA.
With this in mind, we're going to refocus our efforts on blog and website content. We work with some of the best minds in the industry and they teach us every day how to create better, smarter and yes, more valuable, content. We'll be sharing some of their posts as well as some nuggets of our own. So stay tuned...
But for now, I've got to go fix these shoes!
But alas, as we spoke to editors about the importance of valuable content for stellar SEO and website practices, we realized we are wholly unsufficient in this area. Imagine the irony of me speaking to an Editor on the phone about the importance of changing up the information on your website, while looking at this blog, which hasn't been touched since NADA.
With this in mind, we're going to refocus our efforts on blog and website content. We work with some of the best minds in the industry and they teach us every day how to create better, smarter and yes, more valuable, content. We'll be sharing some of their posts as well as some nuggets of our own. So stay tuned...
But for now, I've got to go fix these shoes!
Friday, February 3, 2012
Great News as We Head to Vegas...
Just in time for NADA, Detroit News reports the auto sector added 15,000 jobs in January. And this, right on the heels of Chrysler announcing the addition of 1800 employees to their roster. It's shaping up to be a banner year for automotive. See you in Las Vegas to celebrate!
http://www.detroitnews.com/article/20120203/AUTO01/202030417/1361/Auto-sector-grows-in-January--adding-15-000-jobs
http://www.detroitnews.com/article/20120203/AUTO01/202030417/1361/Auto-sector-grows-in-January--adding-15-000-jobs
Wednesday, January 18, 2012
Charisma! Clients Hit the Big Time with News and Press
As NADA approaches, we're happy to announce several PR "wins" for our clients:
SOCIALDEALER has been selected to hold a NADA press conference on Monday, Feb. 6th at 10 am, Room N233. They will introduce new technology enhancements to their platform and have a far-reaching announcement to share with attendees.
Dealers United and SOCIALDEALER's Joe Castle made the front cover of Automotive News with their innovative marketing ideas for dealerships.
Compli Announced a New VP of Development , Darrel Young.
SOCIALDEALER's Joe Castle was highlighted in Follow the Leaders.
Autodata Solutions Announced a Merger with DealerTrack to form Chrome Data Solutions.
Dealers United's Jesse Biter was featured in Follow the Leaders
Matt Buchanan of Dealers United had an article published in AutoSuccess
SOCIALDEALER was named one of the "12 Companies to Watch in 2012" by AutoSuccess Magazine.
Phew! And the list goes on and on. Congratulations to our clients for their many accomplishments in 2011 and we look forward to a great 2012! If you're interested in meeting with any of these companies at NADA in Las Vegas, please get in touch with me and we'll set it up! See you in Las Vegas!
SOCIALDEALER has been selected to hold a NADA press conference on Monday, Feb. 6th at 10 am, Room N233. They will introduce new technology enhancements to their platform and have a far-reaching announcement to share with attendees.
Dealers United and SOCIALDEALER's Joe Castle made the front cover of Automotive News with their innovative marketing ideas for dealerships.
Compli Announced a New VP of Development , Darrel Young.
SOCIALDEALER's Joe Castle was highlighted in Follow the Leaders.
Autodata Solutions Announced a Merger with DealerTrack to form Chrome Data Solutions.
Dealers United's Jesse Biter was featured in Follow the Leaders
Matt Buchanan of Dealers United had an article published in AutoSuccess
SOCIALDEALER was named one of the "12 Companies to Watch in 2012" by AutoSuccess Magazine.
Phew! And the list goes on and on. Congratulations to our clients for their many accomplishments in 2011 and we look forward to a great 2012! If you're interested in meeting with any of these companies at NADA in Las Vegas, please get in touch with me and we'll set it up! See you in Las Vegas!
Monday, October 10, 2011
Help for indie dealers?
I just got back from Digital Dealer 11 in sunny Las Vegas and am so happy I had the opportunity to see friends and colleagues I hadn't seen in awhile. It seems as if there were a few notable companies making waves, but for the most part, it was the same players. Doesn't that seem to be the way the industry is looking these days? The same old players.
While there, I had the opportunity to meet with a dealer advocate group fighting against the same old players. They're tired of the corporate dealer groups taking out the little guys by bargaining down advertising and other prices unheard of for independent dealers. Here's a sobering statistic - In 1990, there were just over 900 dealership under large dealer group control. Today, there are around 1,300 dealerships or a 30% increase in only 20 years! Thirty percent of our industry is controlled by the big players? Come on, little guys, step up and be noticed. This advocacy group will be free to dealers and will enable them to act all together as one large buying group, helping decrease costs through volume.
In the coming weeks you'll hear more about this company, but for now, know that help is coming for the little guy. If you want additional information on the service before the launch, shoot me an email or comment below and I'll get you in touch with the right people.
While there, I had the opportunity to meet with a dealer advocate group fighting against the same old players. They're tired of the corporate dealer groups taking out the little guys by bargaining down advertising and other prices unheard of for independent dealers. Here's a sobering statistic - In 1990, there were just over 900 dealership under large dealer group control. Today, there are around 1,300 dealerships or a 30% increase in only 20 years! Thirty percent of our industry is controlled by the big players? Come on, little guys, step up and be noticed. This advocacy group will be free to dealers and will enable them to act all together as one large buying group, helping decrease costs through volume.
In the coming weeks you'll hear more about this company, but for now, know that help is coming for the little guy. If you want additional information on the service before the launch, shoot me an email or comment below and I'll get you in touch with the right people.
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