Chrysler Sacks Agency Over Errant Tweet

I recently wrote a post for DealerRefresh that discussed the firing of New Media Strategies agency over an errant tweet sent from their @ChryslerAuto account. The tweet, sent from a NMS staffer, was anything but flattering for the manufacturer. (See above.) While the staffer meant to send it from his personal Twitter account, he didn't double check and could have ruined Chrysler's carefully orchestrated rebranding effort in one fatal swoop. Needless to say, the staffer was fired and the agency was sacked.

The post set off a much-needed conversation on whether companies, big or small, should be looking to others for their social media posting needs. After all, the point of social media is to brand yourself based on  your own personality. At Charisma! we believe in being advocates of our clients in social media. While we help find ideas, brainstorm interesting points and monitor content, the tweets, posts and blog posts come from our clients alone - in their words and from their individual points of view.

Jump into the discussion -- what are your thoughts on outside agencies being "the voice" of companies in social media?