In a post today on Forbes.com, blogger Jim Nichols states PR is dead. I had to laugh at the commenters who IMMEDIATELY started in on him via Twitter stating he's wrong and wondering how can he say that about the profession. It's obvious these "PR pros" haven't read a word of his post. If they had, they would have come across this gem from him, which perfectly sums up what new communications strategy is all about: (from the blog post)
Let’s take a peek at how your message might be consumed: An advertising message can prompt someone to do a Google search, which finds your product because your site was properly SEO-optimized and press releases helped you get – and sustain – that ranking. That person signs up for a webinar using the same language found in the ad but to a greater depth, and then shares the findings with a colleague. At the end of the day, a discussion breaks out in the boardroom and someone says, “I remember hearing about this problem in company X’s webinar. Maybe we should give them a call.” This is how today’s world of media consumption works.
Wow, Jim, can I take this into every customer engagement meeting I attend from this point on? Pretty please? You have just perfectly encapsulated where we are at this moment in time in regard to communication. It's not PR, it's not marketing, it's not SEO - it's all of these things working together to deliver the message. Nichols has even coined a new term around this strategy called Connected CommunicationsSM, an approach that fuses the best of traditional media, direct engagement, marketing and digital strategies into measurable payoffs for your business goals.
Is PR dead? Absolutely. Time to let the new world of Connected Communications rise from the ashes.
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