Did you know Millennials compare the experience of buying a car right up there with going to the dentist? Two-thirds of Millennials believe buying a car is one of the most intimidating purchases they make. More than half say that negotiating a car purchase is worse than a trip to the dentist.
The reason? The process at many stores hasn't changed since the Model T. It's time to reach out to this highly lucrative generation by engaging them on their own terms and on their turf - social networks and online marketplaces.
Read more on the study to get some fascinating viewpoints on this up-and-coming car buying generation:
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